The Moral Dimension of Marketing PDF
By:D. Kirk Davidson
Published on 2002 by South-Western Pub
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The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under familiar marketing headings: targeting, products, pricing, promotion and advertising, distribution, privacy, and inappropriate marketing. Each essay concludes with two or three questions that focus the reader’s attention to the critical issues raised in that essay.The book is designed to be used in virtually any marketing course as a supplemental reading to stimulate thoughtful analysis of moral issues; it can also be used as a stand-alone text in a marketing ethics or a business ethics course. It should be provocative reading for marketing professionals as well.
This Book was ranked at 9 by Google Books for keyword Business Ethics.
Book ID of The Moral Dimension of Marketing's Books is Z8h_QgAACAAJ, Book which was written byD. Kirk Davidsonhave ETAG "B6f2qisE3bo"
Book which was published by South-Western Pub since 2002 have ISBNs, ISBN 13 Code is 9780877573005 and ISBN 10 Code is 087757300X
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Book which have "197 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download The Moral Dimension of Marketing PDF
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How to Download The Moral Dimension of Marketing pdf
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