SAGE Brief Guide to Marketing Ethics PDF
By:SAGE Publications
Published on 2012 by SAGE
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With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
This Book was ranked at 29 by Google Books for keyword Business Ethics.
Book ID of SAGE Brief Guide to Marketing Ethics's Books is wH1yRCObAxQC, Book which was written bySAGE Publicationshave ETAG "G+P6r5j6P2g"
Book which was published by SAGE since 2012 have ISBNs, ISBN 13 Code is 9781412995146 and ISBN 10 Code is 1412995140
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "218 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download SAGE Brief Guide to Marketing Ethics Book Free
Download SAGE Brief Guide to Marketing Ethics Free
Download SAGE Brief Guide to Marketing Ethics PDF
Download SAGE Brief Guide to Marketing Ethics Book
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How to Download SAGE Brief Guide to Marketing Ethics
How to Download SAGE Brief Guide to Marketing Ethics pdf
How to Download SAGE Brief Guide to Marketing Ethics free
Free Download SAGE Brief Guide to Marketing Ethics
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