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By:Philip R. Cateora,John L. Graham
Published on 1999 by McGraw-Hill/Irwin

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The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

This Book was ranked at 39 by Google Books for keyword business Culture.

Book ID of International Marketing's Books is EFctAQAAMAAJ, Book which was written byPhilip R. Cateora,John L. Grahamhave ETAG "Ggbt+27iwJ4"

Book which was published by McGraw-Hill/Irwin since 1999 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "721 Pages" is Printed at BOOK under CategoryExport marketing

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Download International Marketing PDF

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