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By:Joseph Lampel,Jamal Shamsie,Theresa K. Lant
Published on 2006-04-21 by Psychology Press

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The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

This Book was ranked at 2 by Google Books for keyword business Culture.

Book ID of The Business of Culture's Books is 1yJ5AgAAQBAJ, Book which was written byJoseph Lampel,Jamal Shamsie,Theresa K. Lanthave ETAG "UlUmRKRNNAQ"

Book which was published by Psychology Press since 2006-04-21 have ISBNs, ISBN 13 Code is 9781135609238 and ISBN 10 Code is 1135609233

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Book which have "344 Pages" is Printed at BOOK under CategoryBusiness and Economics

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