Beyond Hofstede PDF
By:Cheryl Nakata
Published on 2009-07-16 by Springer
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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
This Book was ranked at 20 by Google Books for keyword business Culture.
Book ID of Beyond Hofstede's Books is a0jeCwAAQBAJ, Book which was written byCheryl Nakatahave ETAG "CWCA+oPlGTU"
Book which was published by Springer since 2009-07-16 have ISBNs, ISBN 13 Code is 9780230240834 and ISBN 10 Code is 0230240836
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Book which have "290 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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