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Transnational Business Cultures PDF
By:Fiona Moore
Published on 2016-02-11 by Routledge

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This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.

This Book was ranked at 20 by Google Books for keyword business Culture.

Book ID of Transnational Business Cultures's Books is rw-OCwAAQBAJ, Book which was written byFiona Moorehave ETAG "cdKhjimcNXY"

Book which was published by Routledge since 2016-02-11 have ISBNs, ISBN 13 Code is 9781317007036 and ISBN 10 Code is 1317007034

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Book which have "224 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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